ONLINE WEBINAR · THU 1 OCT 2026
Sales & Marketing
in the Age of AI.
The honest state of play for small business owners in 2026 - what's actually changed, what's just noise, and where to put your energy first.
Thursday 1 October 2026
11.30am AEST · 60 mins
Live on Zoom
Live Q&A session
Replay for registrants
THERE'S A BETTER WAY!
What you'll walk away with.
01.
Why AI hasn't changed the fundamentals of sales and marketing - it's changed the workload
The tools are new. The reason customers buy from you isn't. We'll separate what AI genuinely does better from what it just does faster.
02.
The two things every small business needs to get right before touching a single AI tool
Skip these and AI just helps you make the wrong thing faster. We'll show you what to lock down first.
03.
A straight-talking look at where AI is actually saving small business owners time right now
Real examples, not vendor demos - the marketing and sales tasks worth automating this month, and the ones still worth doing yourself.
04.
What's coming in the rest of the series
How this webinar sets up Marketing at Machine Speed (8 Oct), Selling as a Human (15 Oct), and the in-person funnels workshop (22 Oct) - so you can pick the sessions that matter most to you.
YOUR HOSTS
Nimmity Zappert
Founder, Authentic Selling · B2B Sales Expert
Nimmity Zappert is the founder of Authentic Selling and a B2B sales expert who helps founders sell with confidence, integrity and impact - without the script-reading, pressure-tactic version of sales nobody enjoys giving or receiving.
Racquel Collard
Founder, Navitential.ai · Author, Marketing Launchpad · Marketing Expert
Racquel Collard is a marketing veteran, corporate escapee, speaker and business coach, and author of the award-winning book Marketing Launchpad. She built Navitential.ai after getting tired of watching small business owners drown in disconnected tech, and now teaches them to build marketing systems that actually fit how they work.
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Webinar #1:
Sales & Marketing in the Age of AI
Thursday 1 October 2026 | 11.30am to 12.30pm AEST | via Zoom
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IS THIS FOR YOU?
The webinar is for you if...
You run a small business in NSW and you're trying to work out what AI actually means for how you sell and market - not the hype version
You've dabbled with AI tools and gotten underwhelming, generic results back
You want a plain-English framework before you spend another dollar on a new tool or subscription
You're weighing up whether to come to the rest of the series and want to see the standard first
You'd rather hear this from people who run small businesses themselves than from a software vendor
COMMON QUESTIONS
Frequently Asked Questions
Do I need any technical setup?
No. If you've got a computer or tablet, a browser and an internet connection, you're ready. The session runs on Zoom.
What if I can't attend live?
Register anyway. Everyone who registers gets access to the replay - usually available within 48 hours of the live session.
Is this only for tech-savvy business owners?
No - it's aimed at small business owners first, tech tools second. If you can hold a conversation with a chatbot, you're already ahead.
Will I be sold to during the webinar?
We'll mention the rest of the series and Navitential's and Authentic Selling's programs - that's honest. But the content stands on its own and there's no lengthy pitch.
What time zone are the webinars in?
We start at 11:30am AEST (Sydney time). That's 9:30am AWST and 1:30pm NZST.
Can I book more than one session?
Yes - book the full bundle for all 4 events at a discount here, or pick individual sessions as they suit you.
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