MASTERCLASS · THU 29 OCT 2026
Content planning that gets you found, and gets you clients
A 90-minute working session. You'll leave with a content plan built to convert and to show up in AI search. Most content plans are a list of topics. That's why they stall by week three, and why the posts that do go out rarely bring in enquiries. Search has changed too. Google's AI Overviews and tools like ChatGPT now answer questions before anyone clicks. In this masterclass we build a plan that works for people and for AI search, and you build yours alongside me.
Thursday 29 October 2026
11.30am to 1.00pm AEDT
Live on Zoom · $49
Replay, worksheet & Claude prompt included
THERE'S A BETTER WAY!
What you'll walk away with.
01.
A three-month content plan mapped to what you sell, not just what you feel like writing about
02.
How to shape a post so AI search tools can pull your answer and name you as the source
03.
Your plan, built during the session, plus a Claude prompt to keep it going
04.
In-person Networking
Live networking session where you meet other founders, practise your new skills in real life, and get support and coaching along the way.
YOUR HOST
Racquel Collard
Founder, Navitential.ai · Author, Marketing Launchpad · Marketing Expert
Racquel Collard is a marketing veteran, corporate escapee, speaker and business coach, and author of the award-winning book Marketing Launchpad. She designs marketing systems and funnels for a living, and built Navitential.ai to help small business owners do the same for themselves.
Nimmity Zappert
Founder, Authentic Selling · B2B Sales Expert
Nimmity Zappert, founder of Authentic Selling, brings the sales side of the room - helping you turn funnel traffic into actual conversations and actual sales, without losing what makes your approach yours.
$49 · 90 minutes · Live on Zoom
Thu 29 Oct 2026, 11:30am AEDT · Replay, worksheet and Claude prompt included. Free for Navitential.ai subscribers, people on a 14-day Navitential.ai trial, and active Business Booster and Business Reset clients: RSVP in the Potential Central hub instead of booking here.
IS THIS FOR YOU?
This masterclass is for you if...
You post when you remember to. Your ideas list is longer than your published list, and you're not sure anyone finds you through search.
Your current 'funnel' is a Facebook page, an email list, and hope
You want direct feedback on your product pathway from people who've built these before
You'd rather practise a sales conversation in the room than the first time it counts
You want real networking - structured practice, not standing near the sandwiches
COMMON QUESTIONS
Frequently Asked Questions
Do I need to use Navitential.ai?
No. The method works with any website, blog or social channel. You'll see my own calendar on screen, but you don't need my tools to use it.
Do I need Claude?
No. The worksheet works on paper or in a doc. The Claude prompt is a shortcut, and the free plan is enough.
What if I can't make it live?
Book anyway. You'll get the replay, the worksheet and the prompt. Hot-seat spots are for people in the room.
I'm not a writer. Is this for me?
Yes. This is planning, not copywriting. You'll decide what to say and what each piece is for. The writing comes later, in your own time.
Can I get a refund if I can't make it?
Tickets aren't refundable, but you won't miss out: everyone who books gets the replay, the worksheet and the Claude prompt.
I'm on a Navitential.ai trial. Is it free for me?
Yes, while your 14-day trial is active. RSVP in the Potential Central hub instead of booking here.
Navitential | PO Box 31, Erskineville NSW 2043, Australia | ABN 24 661 848 924
We acknowledge the Traditional Owners of the land on which we work, the Gadigal of the Eora Nation. We pay our respects to their Elders, past, present, and emerging.
