MASTERCLASS · THU 19 NOV 2026
Email essentials: the 5 journeys every business needs
Most small business email runs on good intentions.
A newsletter when you remember, a welcome email that never got written, and silence after someone buys.
The people who signed up hear nothing, and the ones who bought don't hear what comes next.
Email works best as five journeys that run on their own: the same conversation you'd have one to one, at the right time.
Book your place
Thursday 19 November 2026
11.30am to 1.00pm AEDT
Live on Zoom
$49 pp
In this 90-minute working session we map the five email journeys your business needs, and you write your welcome sequence alongside me.
You'll leave with your welcome sequence written and all five journeys mapped.
Journey templates and Claude prompt included
Replay included, even if you can't make it live
Your Zoom link and receipt arrive by email
Tickets aren't refundable, but everyone who books gets the replay, the journey templates and the Claude prompt.
Already with us?
Masterclasses are free for Navitential.ai subscribers and active Business Booster and Business Reset clients.
RSVP in the Potential Central hub instead of booking here.
What you'll walk away with
A sequence you wrote, not a template you downloaded.
01.
Your five journeys, mapped: which ones you have and which you're missing
02.
Your welcome sequence, written live: three emails, each with one job and one next step
03.
The other four, on your own: journey templates and a Claude prompt, so you draft the rest in your voice after the session
YOUR HOST
Racquel Collard
Founder, Navitential.ai · Author, Marketing Launchpad · Marketing Expert
Racquel Collard is a marketing veteran, corporate escapee, speaker and business coach, and author of the award-winning book Marketing Launchpad. She designs marketing systems and funnels for a living, and built Navitential.ai to help small business owners do the same for themselves.
IS THIS FOR YOU?
This masterclass is for you if...
You've got a list, or the start of one, and an offer. You send email when you remember to, and nothing runs on its own.
Book your place
Thu 19 November, 11.30am AEDT. Write your welcome sequence live.
$49 · 90 minutes · Live on Zoom. Replay, journey templates and Claude prompt included.
COMMON QUESTIONS
Frequently Asked Questions
Do I need to use Navitential.ai?
No. The method works with whatever email tool you already use. You'll see my own business on screen, but you don't need my tools to use it.
Do I need Claude?
No. The journey templates work on paper or in a doc. The Claude prompt is a shortcut, and the free plan is enough.
What if I can't make it live?
Book anyway. You'll get the replay, the journey templates and the prompt. Hot-seat spots are for people in the room.
I'm not a writer. Is this for me?
Yes. You'll write three short emails with me, one step at a time, and the templates give you the structure. Clear beats clever.
Can I get a refund if I can't make it?
Tickets aren't refundable, but you won't miss out: everyone who books gets the replay, the journey templates and the Claude prompt.
I'm on a Navitential.ai trial. Is it free for me?
Yes, while your 14-day trial is active. RSVP in the Potential Central hub instead of booking here.
Navitential | PO Box 31, Erskineville NSW 2043, Australia | ABN 24 661 848 924
We acknowledge the Traditional Owners of the land on which we work, the Gadigal of the Eora Nation. We pay our respects to their Elders, past, present, and emerging.
