MASTERCLASS · THU 17 DEC 2026
Build your 2027 Marketing Roadmap, live
Most marketing plans get written in January, alone, and are forgotten by February. This one gets built together before the break, so you come back knowing exactly what your first 12 weeks hold. In this 90-minute working session you audit 2026, set one to three goals, choose the few moves that serve them and plan them week by week, alongside me.
Thursday 17 December 2026
12.30pm to 2.00pm AEDT
Live on Zoom · $49
Replay, worksheet & Claude prompt included
THERE'S A BETTER WAY!
What you'll walk away with.
01.
2026, audited: what worked, what didn't, and what to stop before you plan anything new
02.
Your first quarter, planned: one to three goals and a 12-week plan, built live alongside me
03.
A plan that keeps going: a roadmap worksheet and a Claude prompt that turns it into a weekly plan
04.
In-person Networking
Live networking session where you meet other founders, practise your new skills in real life, and get support and coaching along the way.
YOUR HOST
Racquel Collard
Founder, Navitential.ai · Author, Marketing Launchpad · Marketing Expert
Racquel Collard is a marketing veteran, corporate escapee, speaker and business coach, and author of the award-winning book Marketing Launchpad. She designs marketing systems and funnels for a living, and built Navitential.ai to help small business owners do the same for themselves.
Nimmity Zappert
Founder, Authentic Selling · B2B Sales Expert
Nimmity Zappert, founder of Authentic Selling, brings the sales side of the room - helping you turn funnel traffic into actual conversations and actual sales, without losing what makes your approach yours.
$49 · 90 minutes · Live on Zoom
Thu 17 Dec 2026, 12.30pm AEDT · Replay, worksheet and Claude prompt included. Free for Navitential.ai subscribers, people on a 14-day Navitential.ai trial, and active Business Booster and Business Reset clients: RSVP in the Potential Central hub instead of booking here.
IS THIS FOR YOU?
This masterclass is for you if...
You know you should have a marketing plan, but the last one lived in a notebook you never opened again. You want to start 2027 with a plan that's realistic for one person and clear about what happens each week.
Your current 'funnel' is a Facebook page, an email list, and hope
You want direct feedback on your product pathway from people who've built these before
You'd rather practise a sales conversation in the room than the first time it counts
You want real networking - structured practice, not standing near the sandwiches
COMMON QUESTIONS
Frequently Asked Questions
Do I need to use Navitential.ai?
No. The method works with whatever tools you already use. You'll see my own business on screen, but you don't need my tools to use it.
Do I need Claude?
No. The roadmap worksheet works on paper or in a doc. The Claude prompt is a shortcut, and the free plan is enough.
What if I can't make it live?
Book anyway. You'll get the replay, the roadmap worksheet and the prompt. Hot-seat spots are for people in the room.
I've never written a marketing plan. Is this for me?
Yes. We build it in five steps, in order, with your worksheet open: audit, goals, strategy, plan and one number per goal. You'll leave with your first 12 weeks planned, not a blank page.
Can I get a refund if I can't make it?
Tickets aren't refundable, but you won't miss out: everyone who books gets the replay, the roadmap worksheet and the Claude prompt.
I'm on a Navitential.ai trial. Is it free for me?
Yes, while your 14-day trial is active. RSVP in the Potential Central hub instead of booking here.
Navitential | PO Box 31, Erskineville NSW 2043, Australia | ABN 24 661 848 924
We acknowledge the Traditional Owners of the land on which we work, the Gadigal of the Eora Nation. We pay our respects to their Elders, past, present, and emerging.
