MASTERCLASS · THU 21 JAN 2027
Product pathways to profit
When sales are slow, the urge is to make another product. Usually the problem isn't how many products you have. It's the path between them. A good pathway, or value ladder, builds trust one step at a time: free, then low cost, then your core offer and beyond, so the next step always feels like an easy yes. In this 90-minute working session we'll map yours, find the gaps and the big jumps, and choose the free first step that leads to your core offer.
Thursday 21 January 2027
11.30am to 1.00pm AEDT
Live on Zoom · $49
Replay, worksheet & Claude prompt included
THERE'S A BETTER WAY!
What you'll walk away with.
01.
Your ladder, mapped: everything you sell, placed from free to premium, so the gaps and the jumps are easy to see
02.
Your free rung, chosen: the format (quiz, checklist, template or mini-course) and a one-line promise
03.
The build, at home: a Claude prompt that drafts your free rung, and how it connects to your core offer
04.
In-person Networking
Live networking session where you meet other founders, practise your new skills in real life, and get support and coaching along the way.
YOUR HOST
Racquel Collard
Founder, Navitential.ai · Author, Marketing Launchpad · Marketing Expert
Racquel Collard is a marketing veteran, corporate escapee, speaker and business coach, and author of the award-winning book Marketing Launchpad. She designs marketing systems and funnels for a living, and built Navitential.ai to help small business owners do the same for themselves.
Nimmity Zappert
Founder, Authentic Selling · B2B Sales Expert
Nimmity Zappert, founder of Authentic Selling, brings the sales side of the room - helping you turn funnel traffic into actual conversations and actual sales, without losing what makes your approach yours.
$49 · 90 minutes · Live on Zoom
Thu 21 Jan 2027, 11:30am AEDT · Replay, worksheet and Claude prompt included. Free for Navitential.ai subscribers, people on a 14-day Navitential.ai trial, and active Business Booster and Business Reset clients: RSVP in the Potential Central hub instead of booking here.
IS THIS FOR YOU?
This masterclass is for you if...
You're a coach, consultant or service provider with one main offer, or a handful of things that don't quite connect. People like your free content but don't take the next step, or the jump to working with you feels too big.
Your current 'funnel' is a Facebook page, an email list, and hope
You want direct feedback on your product pathway from people who've built these before
You'd rather practise a sales conversation in the room than the first time it counts
You want real networking - structured practice, not standing near the sandwiches
COMMON QUESTIONS
Frequently Asked Questions
Do I need to use Navitential.ai?
No. The method works with whatever tools you already use. You'll see my own business on screen, but you don't need my tools to use it.
Do I need Claude?
No. The worksheet works on paper or in a doc. The Claude prompt is a shortcut, and the free plan is enough.
What if I can't make it live?
Book anyway. You'll get the replay, the worksheet and the prompt. Hot-seat spots are for people in the room.
I only have one offer. Is this for me?
Yes. It's built for coaches, consultants and service providers with one main offer, or a handful of things that don't quite connect. We'll map the steps that lead people to the offer you have.
Can I get a refund if I can't make it?
Tickets aren't refundable, but you won't miss out: everyone who books gets the replay, the worksheet and the Claude prompt.
I'm on a Navitential.ai trial. Is it free for me?
Yes, while your 14-day trial is active. RSVP in the Potential Central hub instead of booking here.
Navitential | PO Box 31, Erskineville NSW 2043, Australia | ABN 24 661 848 924
We acknowledge the Traditional Owners of the land on which we work, the Gadigal of the Eora Nation. We pay our respects to their Elders, past, present, and emerging.
