MASTERCLASS · THU 18 FEB 2027
Choosing your business & marketing tech
Most tech decisions start with a demo, or with whatever the people you follow are using. That's how businesses end up switching platforms every year and never quite settling. Before you look at a single tool, ask the honest question: are you changing because you need to, or because you want to? In this 90-minute working session we'll map how your business actually runs, write your must-haves, and score any option against them.
Thursday 18 February 2027
11.30am to 1.00pm AEDT
Live on Zoom · $49
Replay, worksheet & Claude prompt included
THERE'S A BETTER WAY!
What you'll walk away with.
01.
The honest test: need or want, and whether a switch is worth it at all
02.
Your business, mapped: the five parts of your business on one page, so you can see what any tool has to do
03.
Your must-have scorecard: written before any demo, so you judge tools on your terms. Tools that connect natively usually win on stability
04.
In-person Networking
Live networking session where you meet other founders, practise your new skills in real life, and get support and coaching along the way.
YOUR HOST
Racquel Collard
Founder, Navitential.ai · Author, Marketing Launchpad · Marketing Expert
Racquel Collard is a marketing veteran, corporate escapee, speaker and business coach, and author of the award-winning book Marketing Launchpad. She designs marketing systems and funnels for a living, and built Navitential.ai to help small business owners do the same for themselves.
Nimmity Zappert
Founder, Authentic Selling · B2B Sales Expert
Nimmity Zappert, founder of Authentic Selling, brings the sales side of the room - helping you turn funnel traffic into actual conversations and actual sales, without losing what makes your approach yours.
$49 · 90 minutes · Live on Zoom
Thu 18 Feb 2027, 11:30am AEDT · Replay, worksheet and Claude prompt included. Free for Navitential.ai subscribers, people on a 14-day Navitential.ai trial, and active Business Booster and Business Reset clients: RSVP in the Potential Central hub instead of booking here.
IS THIS FOR YOU?
This masterclass is for you if...
You're thinking about changing platforms, or a slick demo has sold you a tool before and you regretted it. You want tech that fits how your business works, and to stick with it.
Your current 'funnel' is a Facebook page, an email list, and hope
You want direct feedback on your product pathway from people who've built these before
You'd rather practise a sales conversation in the room than the first time it counts
You want real networking - structured practice, not standing near the sandwiches
COMMON QUESTIONS
Frequently Asked Questions
Do I need to use Navitential.ai?
No. The method works with whatever tools you already use. You'll see my own business on screen, but you don't need my tools to use it.
Do I need Claude?
No. The worksheet works on paper or in a doc. The Claude prompt is a shortcut, and the free plan is enough.
What if I can't make it live?
Book anyway. You'll get the replay, the worksheet and the prompt. Hot-seat spots are for people in the room.
I'm not sure I need to change platforms. Is this for me?
Yes. The honest test comes first: need or want. If a switch isn't worth it, you'll leave knowing that, with your business mapped and a must-have list for later.
Can I get a refund if I can't make it?
Tickets aren't refundable, but you won't miss out: everyone who books gets the replay, the worksheet and the Claude prompt.
I'm on a Navitential.ai trial. Is it free for me?
Yes, while your 14-day trial is active. RSVP in the Potential Central hub instead of booking here.
Navitential | PO Box 31, Erskineville NSW 2043, Australia | ABN 24 661 848 924
We acknowledge the Traditional Owners of the land on which we work, the Gadigal of the Eora Nation. We pay our respects to their Elders, past, present, and emerging.
