Sales & Marketing
in the Age of AI
A 4-part series for NSW small business owners who want a straight answer on AI - not more hype, and not another subscription to feel guilty about.
AI has changed what's possible in sales and marketing faster than most small business owners have had time to make sense of it.
This series is that sense-making, run by two people who actually run small businesses themselves: Racquel Collard of Navitential and Nimmity Zappert of Authentic Selling.
Four sessions, one throughline - how to use AI to save time and sharpen your sales & marketing, without losing the thing that makes people buy from you in the first place: you.
AT A GLANCE
ONLINE WEBINAR
Sales & Marketing
in the Age of AI
What Small Business Owners Need to Know in 2026
DATE
Thu 1 October 2026
TIME
11.30am to 12.30pm AEST live via Zoom
The honest state of play for small business owners in 2026 - what's actually changed, what's just noise, and where to put your energy first.
ONLINE WEBINAR
Marketing at
Machine Speed
AI Tools That Actually Save You Time
DATE
Thu 8 October 2026
TIME
11.30am to 12.30pm AEST live via Zoom
The specific AI tools and workflows worth your time as a small business owner - demonstrated live, not just talked about.
ONLINE WEBINAR
Selling as a
Human
Less AI Sales Slop.
More You
DATE
Thu 15 October 2026
TIME
11.30am to 12.30pm AEST live via Zoom
A practical way to use AI to support your selling without losing yourself in the process.
Sales & Marketing Funnels
in the Age of AI
IN-PERSON WORKSHOP
Practice & perfect
DATE
Thu 22 October 2026
TIME
11.00am to 1.00pm ACU Co-Lab,
North Sydney
A hands-on working session to build a marketing funnel you can actually use, and boost your in-person networking skills with skills and live networking.
YOUR HOST FROM AUTHENTIC SELLING
Nimmity Zappert
The founder of Authentic Selling and a B2B sales expert who helps founders sell with confidence, integrity and impact - without the script-reading, pressure-tactic version of sales nobody enjoys giving or receiving.
YOUR HOST FROM NAVITENTIAL.AI
Racquel Collard
She's a marketing veteran, corporate escapee, speaker and business coach, and author of the award-winning book Marketing Launchpad. She built Navitential.ai after getting tired of watching small business owners drown in disconnected tech, and now teaches them to build marketing systems that actually fit how they work.
IS THIS FOR YOU?
These events are for you if...
You run a small business in NSW and you're trying to work out what AI actually means for how you sell and market - not the hype version
You've tried AI tools and gotten back generic, off-voice content or advice that didn't fit your business
You're doing your own marketing and selling with no time to spare, and want to know exactly where AI earns its keep
You want practical skills and a finished piece of work to show for it, not just another hour of inspiration
You'd rather learn this from people who run small businesses themselves than from a software vendor
You're part of SECNA, the Impact Collab or ACU Co-Lab and want to make the most of your member pricing
Book any session on its own, or take the full bundle and come to all four.
CHOOSE WHAT SUITS YOU
Your options
Individual Online Webinar
$10 per person
$7 per person for members **
In-person Workshop (22 Oct)
$25 per person
$20 per person for members **
Full Bundle - all 4 events
$50 per person *
$40 per person for members **
* The full bundle covers all 3 webinars plus the in-person workshop. At standard pricing it saves you $5 over booking each separately ($10 x 3 + $25 = $55); member pricing brings your per-person cost down further again.
** Member pricing applies to SECNA, Impact Collab and ACU Co-Lab members - select your organisation at checkout.
COMMON QUESTIONS
Frequently Asked Questions
Do I have to book the whole series, or can I pick individual sessions?
Either - book the full bundle for all 4 events, or register for just the sessions that suit you. Prices for both are above.
Do I need to attend the sessions in order?
No. Each session is designed to stand on its own, though attending in order (1 Oct through to 22 Oct) does build session on session if you want the full arc.
What if I can only make some of the dates?
Register for whichever sessions you can attend. All 3 webinars come with a replay for registrants; the 22 October workshop is in-person only and isn't recorded.
Is the bundle price per person or per business?
Per person. If more than one person from your business wants to attend, each person books their own spot.
What time zone are the workshops in?
11:30am AEST (Sydney time). That's 9:30am AWST and 1:30pm NZST.
Am I eligible for member pricing?
Member pricing applies if you're part of SECNA, the Impact Collab, or ACU Co-Lab - select your organisation at checkout to apply it.
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Navitential | PO Box 31, Erskineville NSW 2043, Australia | ABN 24 661 848 924
We acknowledge the Traditional Owners of the land on which we work, the Gadigal of the Eora Nation. We pay our respects to their Elders, past, present, and emerging.
